Press Releases
Make sure that your press material is brought to the attention of the many trade journals and daily newspapers that continuously write about the FoodTech Fair. You can send us up to three press releases for free. The press releases will be published under "PresseCenter" on foodtech.dk, and the relevant Danish media will be informed that the news can be downloaded from the fair's website.
We enter press releases until the fair opens - however, it is a good idea to do it as soon as possible, so the material can be considered for the media's advance publicity of the fair.
Good advice
Write your press release without to many technical terms. Also, make sure to emphasise the newsworthiness of your product:
- What are the functions of this product compared to previous products?
- How does it differ from similar products on the market
The more newsworthiness of the product, the more likely the press release is to be published in the media.
Guidelines
You are responsible for the content and the factual accuracy of the press release. MCH reserve the right to remove press releases that are defamatory, frivolous or insulting in any other way.
Please notice: We cannot guarantee inclusion in any of the media. The decision to do so rests exclusively with the editorial staff of each individual publication.
This is what you do:
1. TEXT: Write your press releases and use a minimum of formatting. Save it as a Word document or a PDF file.
2. PHOTOS: Find max. 3 phtos for each press release. You can attach max. three photos, which can be downloaded by the media. All photos must be in the format .jpg and with a resolution of a minimum of 300 dpi.
Remember to name each photo with the company and product name as referred to in the text. Please note that we cannot use photos that have been inserted in a Word document or PDF file.
3. SEND: Send your documents and photos to FoodTech - and please remember to enter your company name and stand number in the subject field.
Recipient: Project Coordinator Jeanette Lauridsen email jal@mch.dk, and we will make sure they are uploaded to foodtech.dk.