Make sure that your press releases are brought to the attention of the many trade journals and daily newspapers that continuously write about the expo. You can send us up to three press releases for free. The press releases will be published under "Press" on uk.foodtech.dk or dialabxpo.com, and the relevant media will be informed that the news can be downloaded from the expo's website.
You can enter your press releases until the expo opens - however, it is a good idea to do it as soon as possible, so the material can be considered by the media and receive advance publicity prior to the expo.
THIS IS WHAT YOU DO
The press release must be sent as a Word document or a PDF file - and please remember to enter your company name and stand number in the subject field. And use a minimum formatting.
PHOTO
To give your press release extra attention, it is a good idea to attach a photo as well. For each press release, you can attach max. three photos, which can be downloaded by the media. We can only accept photos send by e-mail. All photos must be in .jpg or .tiff format and with a resolution of a minimum of 300 dpi.
Remember to name each photo with your company and product name as referred to in the text. Please note: We cannot use photos that have been inserted in a Word document or PDF-file.
GOOD ADVICE
Write your press release without too many technical terms. Also, make sure to emphasize the newsworthiness of your product:
- What are the functions of this product compared to previous products?
- How does it differ from similar products on the market?
The more newsworthiness the product is, the more likely the press release is to be published in the media.
GUIDELINES
You are responsible for the content and the factual accuracy of the press release. FoodTech or DiaLabXpo reserve the right to remove any press releases that are defamatory, frivolous or insulting in any other way.
Please notice: We cannot guarantee inclusion in any of the media. The decision to do so rests exclusively with the editorial staff of each individual publication.
